1to1 Loyalty and ProcessingPoint Partner
2008-09-03Littleton, CO & Carlsbad, CA February 25, 2008 – 1to1 Loyalty, a loyalty-marketing company, and ProcessingPoint, Inc., a Business Services Provider, have finalized a strategic partnership that will provide database marketing and rewards programs to thousands of small and medium sized retailers nationwide.
1to1 Loyalty has developed a first-of-its-kind patent-pending database marketing application, dataRM™, that automatically scores & aggregates profitable customer segments, automatically retains customers with its Retention Engine and seamlessly integrates with rewards and loyalty programs. ProcessingPoint is a leader in providing business services, including electronic payment processing, payroll processing, and Software as a Service (SaaS) applications designed specifically for small and medium businesses.
The companies will work collaboratively to offer the small business retail market a front-end to back-end loyalty and retention program that gives small retailers the same functionality and ability to track and retain their customers as their Fortune 500 competitors for only dollars a day.
“We are excited about this partnership as it enables us to provide high-powered database marketing and analytics to the underserved small and medium sized merchant community. ProcessingPoint is innovative, with a strong reputation and great management. By working together, we can offer retailers of any size a cost-effective and easy to manage sophisticated rewards program, ” stated 1to1 Loyalty’s CEO Dion Gonzales.
Chad Buckmaster, CEO of ProcessingPoint, added, “1to1 Loyalty has developed the premiere small business loyalty program on the market. Coupled with ProcessingPoint’s existing reach into the small business marketplace and our ability to quickly bring new products and services to market, I am confident that our combined efforts will soon benefit thousands of businesses in need of an affordable loyalty program that allows them to compete at the same level as the “big box” retailers.”